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A ToolKit to produce impactful advocacy videos.
With the abundance of tools for video production and distribution online, like other video activists and journalists, I was confused and nonchalant about the power of video advocacy. Reading the Video4Change Impact Toolkit I realised the importance and the impact of video advocacy. I could reconfirm my position and responsibilities about advocacy after studying it.
I recall my initial social commitment to producing multimedia content on social issues. It inspired me to be a media activist instead of becoming a geologist in 1996, and I changed my career track. My belief was that a video has immense power to bring change to social problems as an active media and advocacy tool.
When I started filming, there was limited access to the camera, editing, technology, and distribution, especially in a country like Bangladesh. Within the limited access, I produced videos for organizations like AVcom, Drik and Bangla Rights devotedly as much as trying to add values on human rights development. I was highly motivated with the powerful public motivations expressed in videos; which helped me to establish my own studio, ‘ Machizo Multimedia’ in 2005.
I am familiar with the term ‘Video For Change’ activism since 2003. I met Sam Gregory of Witness at the Television for Education – Asia Pacific (TVEAP) event in Singapore. He presented me with a book titled ‘Video For Change’. His voice still inspires me to produce something new and good.[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” status=”published” publish_date=”” class=”” id=”” background_color=”rgba(102,102,102,0)” background_image=”” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_size=”” border_color=”” border_style=”solid” margin_top=”” margin_bottom=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=””][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ spacing=”yes” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_image_id=”” background_color=”” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” hover_type=”none” border_size=”” border_color=”” border_style=”solid” border_position=”all” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”0px” margin_bottom=”0px” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_vimeo id=”https://vimeo.com/326759419″ alignment=”left” width=”” height=”” autoplay=”false” api_params=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” css_id=”” /][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””]
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Media has a big power to change society by reporting on human rights worldwide. Every day we watch many videos on social media and some of them can nudge our emotions. However, most of them scratch the surface on the core issues. People or organisations upload a lot of videos on social media sites, many of them are just junks, have no purpose.
The emerging digital video production, filming on the cellphone, and online distribution sites have given birth to many video producers and citizen journalists. Through this toolkit, they can establish a powerful vision, an objective aim, and purpose for what they are doing. With effective research and distribution techniques, their online videos may play a more powerful role in social change.
Nowadays, the camera, editing, and distribution tools have developed a lot. We can carry them in a pocket, we can edit quickly online – which we could not imagine before the year 2000.
From the ‘Video for Change’ kit, like me, the video journalists and video advocates may get a lot of inspiration. It is not a ‘How to Kit’, but it has covered all the essential issues. It can give confidence; from idea to research, production to distribution and evaluation, to be a good video journalist and activist.
The kit can help one reconstruct own vision at this new media and social media age. I will recommend my team members at Machizo, and also my students at ULAB and friends to use it.
Thanks to EngageMedia and ‘Video4Change’ Network for publishing this effective Toolkit.
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